Best SEO software for agencies in 2025

Whether you’re running a content agency, a digital marketing company, or an end-to-end SEO agency, having the right tools is essential for providing services to your clients. In this line of work, you need the best SEO software to create high-ranking content that will skyrocket your clients’ websites.

Some tools boost your agency’s professionalism and credibility if you opt for white-label solutions to customize SEO reports and make them your own. These tools also help with routine SEO tasks like keyword research and rankings analysis. To seamlessly perform such tasks, you’ll need the best SEO agency software you can get your hands on.

This guide will help you with that choice, as I’ll recommend my top picks for different agency needs. SEO tools started small in the late 1990s, but nowadays, you have hundreds of options, but only a handful of these tools are truly worth your time and money.

I’ve worked with experts at Cybernews to bring you a list of my top 5 best SEO tools for agencies in 2025. Follow along to find out how I’ve ranked them and for my in-depth overviews of each.

Best SEO software for agencies – shortlist

• Semrush – best all-in-one SEO tool for keyword research, ranking analytics, and backlinking
• SE Ranking – best for white-label customization and detailed competitor research
• Similarweb – best SEO tool with digital research functions
• BrightLocal – best solution for localized SEO overall
• BuzzStream – best for digital PR and link-building

The best SEO software for agencies compared

I made sure to make this list as versatile as possible with regard to the types of agencies needing an SEO tool. For strictly SEO-focused agencies, I’ve included end-to-end solutions like Semrush, which handles all your work, from keyword research and traffic analytics to optimizing meta tags on your clients’ website pages.

For marketing-based agencies needing an SEO push, I’ve included options like BuzzStream with standout PR marketing features. The list goes on, but you’ll find all the details with standout features, price plans, and descriptions of what each tool does best below:

Tool	Pricing plan	Best for	Free trial	Standout features
Semrush	From $139.95/month to $499.95/month	Competitor research, backlinking, tracking insights	Available (7-day access to all toolkits)	Analysis of search trends, full SEO audits, on-page SEO checker
SE Ranking	From $65/month to $259/month	SEO research, performance tracking	Available (14-day free trial)	Competitor research based on semantics comparison, customizable white-label logos, and themes
Similarweb	From $199/month to $2500/month	SEO rank tracking, keywords reports, visibility performance	Available (7-day free trial)	360-degree competitor tracking feature
BrightLocal	From $39/month to $59/month	Local keyword search, website audits, and citations	Available (14-day free trial)	Agency lead generator tools
BuzzStream	From $24/month to $999/month	Social media conversion tracking, API integration, performance reporting	Available (14-day free trial)	Customizable plans to suit the needs of your agency, 1 free month through annual subscription

5 best SEO software for agencies – our detailed list

It wasn’t easy to narrow it down to just 5 SEO tools, but I’ve managed to filter through the best options for agencies by the standout features outlined above. Check the detailed overviews below to see what sticks out about each:

1. Semrush – best all-in-one SEO tool for agencies

Best for:	Agencies focused on competitor research, backlinking, tracking insights
Starting monthly price:	From $139.95/month
Free trial:	Available (7-day access to all toolkits)
Top features::	Analysis of search trends, full SEO audits, on-page SEO checker

Visit Semrush

Semrush stands out as one of the best SEO analysis tools overall. It is a perfect option for agencies needing an all-in-one solution. It allows you to offer an end-to-end service to clients, starting with keyword SEO functions like the Keyword Magic tool, which generates thousands of keyword suggestions for your inquiries.

It offers unique options, like entering a domain name for personalized data and reports. Keyword research is just the tip of the iceberg, though, since Semrush also suits the needs of digital marketing agencies with its customizable PPC reporting tool.

In addition, it lets you run a complete audit of your clients’ websites, with day-to-day updates and real-time SERP ranking insights. Overall, it’s my top pick for agencies offering heavyweight SEO services, and the price plans also fit that description.

2. SE Ranking – best for white-label customization and detailed competitor research

Best for:	Agencies in need of insights tracking and competitor analysis toolkits
Starting monthly price:	From $65/month
Free trial:	Available (14-day free trial)
Top features::	Semantics comparison, customizable white-label logos, colors, and themes

Visit SE ranking

Compared to Semrush, SE Ranking has a narrow scope, mainly covering competitor analysis and visibility reports. It’s a perfect option for SEO agencies needing a customizable solution, thanks to its white-label application and the chance to add your agency’s logo and theme to reports.

Among the standout features, I’d point out the competitor research tool based on the semantics report. It lets you improve your clients’ traffic and help them beat the competition through semantics-based insights, showing what their sites lack compared to competitors. You can also use SE Ranking as SEO ranking software to check the site’s visibility and daily search engine positions through optimization monitoring.

3. Similarweb – best SEO tool for digital marketing agencies

Best for:	Agencies in need of advanced SEO and digital marketing features
Starting monthly price:	From $199/month
Free trial:	Available (7-day free trial)
Top features::	360-degree competitor tracking

Visit Similarweb

Similarweb is a search engine optimization tool for agencies that need SEO features like keyword analysis and rank coupled with digital marketing functions. You can also use it to provide competitor research services to your clients, including specific keywords and page tracking, with an SEO score displayed for each page. The rank tracker can even be modified to provide reports based on advanced metrics like CRM and sales revenue, helping you get the best of both worlds for SEO analysis and marketing.

It’s a bit more pricey than SE Ranking, for example, but it gives you up to 250 site ranking checks per month, which should be enough to suit the needs of agencies with multiple clients. Plus, you can use fully automated AI insights and competitor monitoring tools and track up to 3 months of historical data.

4. BrightLocal – best solution for localized SEO overall

Best for:	Agencies with localized SEO projects
Starting monthly price:	From $39/month
Free trial:	Available (14-day free trial)
Top features::	Agency lead generator tools

Visit Brightlocal

BrightLocal is my top pick for a localized SEO tracking tool, making it perfect for agencies whose clients want to rank higher in certain areas. To help them achieve that, you can use the tool’s local SEO tracking feature to identify the main competitors and figure out what needs to be improved to beat their rankings.

In addition, it’s a fully custom brand-building platform that offers listing management tools, such as an option to sync business data with social media. It also has a citation builder feature, a local rank tracker, and review management options.

You can even use it to offer clients unique services, such as running review generation campaigns. For a higher price, the Grow plan includes the ability to create a custom review widget for your clients’ websites, which can make your agency stand out.

5. BuzzStream – best for digital PR and link-building

Best for:	Agencies in need of features like social media conversion tracking, API integration, and performance reporting
Starting monthly price:	From $24/month
Free trial:	Available (14-day free trial)
Top features::	Customizable plans to suit the needs of your agency, 1 free month through annual subscription

Visit Buzzstream

BuzzStream combines some free SEO tracking tools with advanced modules to help scale your clients’ outreach. It’s a perfect option for digital PR agencies, thanks to standout features like the social influencer research tool, list builder, and automated email outreach campaigns.

It’s an all-in-one solution for SEO tracking software and digital PR. On the SEO side, you can extract links and domains from URLs and use the link-building option to create automated queries that pinpoint easier link opportunities. It also has intelligent email outreach insights, helping you highlight the most commonly clicked and replied emails to create a tailor-made campaign for your clients.

How did we select these SEO software for agencies?

My quest to find the best SEO rank tools for agencies led me to different types of software, so I’ll explain my key focus points. In essence, I wanted to give you fully customizable tools that you can make your own or at least attach an agency logo on SEO reports like SE Ranking lets you do.

Also, I wanted to give you at least a few options with PR and marketing features since I know how versatile an SEO agency must be in 2025. I’ve also considered a few other key factors like pricing plans and availability, so here’s a complete overview:

• Availability and reputation (25%): While looking for the best end-to-end tool and the best SEO checker, I focused on software with positive user reviews and ratings on platforms like Trustpilot. I wanted to see what other users had to say, including firsthand experiences of other agencies such as yours. I also focused on globally available solutions.
• Pricing plans (20%): Let’s face it, pricing is always a contributing factor, even if you have a large agency that can afford tools like Semrush or BuzzStream’s premium plans. That’s why I wanted to give you a wide range of options, starting with affordable ones like BrightLocal and SE Ranking.
• Use cases and functions (40%): I also examined different types of SEO tools, including everything from SEO optimization tools like Semrush to SEO analytics tools like SE Ranking. Plus, I added a few options, like BuzzStream, for agencies offering PR and marketing services.
• Customization potential (15%): Last but not least, I mainly focused on white-label solutions or tools that let you stamp your logo on SEO reports.

What is SEO software, and how does it work?

I’ve already talked about focusing on SEO software tools that can be used by agencies that are not primarily focused on SEO. If you’re running such an agency looking to add search engine optimization to your services, you’ll need a brief guide, so here’s what you need to know.

Definition of SEO software

Looking for the best search engine optimization tools is important, even if it’s not your agency's main line of work. SEO is becoming increasingly crucial for different types of websites, from online blogs to eCommerce and other sales-driven online businesses.

The reason is simple – search engine optimization reflects higher brand visibility on engines like Google. So, it directly converts to the brand’s exposure and brings in more customers. That’s why you can use automated SEO software to help your clients’ websites rank higher in SERP results for niche-specific keywords.

So, every time a potential customer searches for a specific product, the chances of your clients’ websites being displayed within the first few spots are higher. SEO software does all that through keyword optimization, on-page SEO elements, and optimization of URL and meta tags.

Key features of SEO software

There are various aspects of tools for SEO, and every tool has a specific set of factors and features. Some of the basics are keywords and their optimization, which means that all the displayed content on the website is optimized for appropriate keywords, and will be displayed if the user searches for those particular keywords.

Here’s an overview of all the key features that effective SEO optimization requires:

• SEO analysis
• Performance audits
• Keyword research
• Backlink analysis
• Technical SEO

As you can see, optimizing a website for keywords and on-page SEO elements is not a one-time gig. It also includes tracking the SERP position of your clients’ websites, conducting regular performance audits (usually based on brand visibility), and adjusting technical SEO elements like page indexing and crawlability.

How SEO software fits agency needs

Based on all the mentioned key features of SEO and your clients’ needs, you can select an SEO tool to maximize your agency’s efficiency. You can even find tools like SE Ranking with customizable dashboards and SEO reports, so your clients will see your agency’s logo displayed, making it seem as if those reports are your in-house solutions.

While that’s mainly an aesthetical aspect, having all the functional features you could need is just as important. That’s where automation and scalability come into play. Some tools like Semrush handle over 90% of the total SEO work required for a site, from keyword research and optimization to backlinking and reporting. Based on my overviews in this guide, you’ll be able to pick the best SEO tool for your line of work.

Key features to look for in SEO software for agencies

Here is an overview of the key features to look for in SEO tools for agencies. Of course, there are also some differences depending on the tool type. You will not be looking at the same set of features for SEO ranking tools as for optimization-specific tools, but here’s the gist of it:

• Scalability for multiple clients: One of the main features of choosing website SEO tools is their scalability and the chance to optimize reports for various clients. Versatile tools like Semrush can be a huge help, especially if you have clients with different SEO requirements.
• White-label reporting: Focus on tools with white-label reporting, allowing you to customize the reports and SEO dashboards for your agency. Options like SE Ranking are the best pick in this category.
• Advanced keyword tracking: Keyword optimization and tracking are the backbone of proper SEO, and tools like Semrush and Similarweb check those boxes. Also, you can find tools for localized keyword tracking like BrightLocal to suit the needs of clients competing for better ranking in a specified area.
• Competitor analysis: This feature is always useful regardless of your SEO focus. It allows you to gain insights into your competitors' strategies, such as what makes websites ranking high for specific keywords so successful. You can then use those insights to create an SEO strategy for your clients.
• Backlink tracking and management: Creating a backlinking network for your client is also a cornerstone of SEO, and tools like SE Ranking allow you to track and manage those links to maximize the brand’s visibility.
• Team collaboration features: Options like BuzzStream include collaborative features for agencies with multiple professionals working on the same project.

How to choose SEO software for an agency

So, now you know that the best search engine optimization tools really depend on your agency’s needs and offered services, but to choose the perfect one for your company, you’ll also need to consider features and pricing. For small companies, I’d recommend SE Ranking or BrightLocal if you need a localized SEO solution.

Options like Semrush or BuzzStream’s premium plan are better suited for medium or large agencies with high-budget clients. It’s also important to get a white-label solution that you can use to craft unique, agency-related reports, insights, and dashboards.

Of course, features and ease of use of an SEO ranking tool should also be your top priorities when choosing one. If you’re training an in-house team of SEO experts, beginner-friendly tools like Similarweb and BrightLocal, with lots of in-house guides, are the way to go. Here’s a complete list of things to consider:

• Pricing plans and their distinctive features
• SEO functionalities from keyword research to competitor insights
• White-label customization
• Trial versions
• Multi-user eligibility

As the final expert tip, I recommend getting a tool with a free trial of at least seven days. Choose a tool like Semrush with a trial that unlocks all the features so you can test it and see if it is a good match.

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Other digital marketing tools you might be interested in:

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Final word on the best SEO software for agencies

Ultimately, investing in online SEO tools can be a game-changer for your company, assuming you work with website-related clients. Search engine optimization is the best way to drive new customers, boost sales, and craft a compelling marketing strategy that considers brand visibility.

You could even say that it’s now a fundamental part of all PR and marketing strategies, and this guide mentions a few tools that combine all 3. As such, tools like BuzzStream are my personal favorites.

If you’ve got clients with websites aimed at specific areas, localized SEO tools like BrightLocal can help. Or, you can just get an all-in-one solution like Semrush. It all depends on your agency and the services it offers, so feel free to check out free trials of my top 5 picks to see what works best in your case.

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