OpenAI partners with Vogue publisher Condé Nast
Condé Nast, the publisher of titles like Vogue, The New Yorker, Vanity Fair, and Wired, has announced a “multi-year” partnership with OpenAI to expand the reach of its content.
Image by Marc Piasecki/FilmMagic via Getty Images
Condé Nast, the publisher of titles like Vogue, The New Yorker, Vanity Fair, and Wired, has announced a “multi-year” partnership with OpenAI to expand the reach of its content.
OpenAI will display content from Condé Nast brands within its artificial intelligence (AI) products, including ChatGPT and SearchGPT prototype, as part of the deal.
“We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting,” said Brad Lightcap, chief operating officer at OpenAI.
The financial terms of the deal were not disclosed, but Condé Nast said the partnership will ensure “proper attribution and compensation for use of our intellectual property.”
“Over the last decade, news and digital media have faced steep challenges as many technology companies eroded publishers’ ability to monetize content, most recently with traditional search,” Roger Lynch, chief executive of Condé Nast, said in a company memo.
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He added that the deal with OpenAI “begins to make up for some of that revenue.”
OpenAI has similar content deals with Associated Press, Axel Springer, LeMonde, Financial Times, NewsCorp, TIME, Vox Media, and others.
The Microsoft-back startup also has a content deal with Reddit, which counts both OpenAI’s owner Sam Altman and Condé Nast’s parent company Advance Publications among shareholders.
While Condé Nast said it is “crucial” to embrace new technologies, others have taken a more cautious approach. The New York Times sued OpenAI and Microsoft in December over alleged rights infringement to train their AI models.
Meanwhile, Britain’s BBC is reportedly working on an in-house AI model and has talked to different tech companies, including Amazon, about selling access to its vast archives.