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Some online trackers know up to 80% of a user’s browsing history

As soon as you are online, you are in danger, whether it’s trackers making notes on your life and collecting sensitive information or scams exploiting your latest interest in shows like Squid Games, aiming to lure you into a trap.

Norton Labs published its fourth quarterly Consumer Cyber Safety Pulse Report, detailing the top consumer cybersecurity insights and takeaways from October through December 2021.

Norton found that half of the tracking organizations encountered in one week come through within the first two hours of browsing – suggesting that even if users were to clear their browsing history every day, it would only take an average of two hours to reconstruct your data identity.

“While it’s common knowledge that web trackers follow us around the internet, our privacy researchers were surprised to find that some online trackers know up to 80% of a user’s browsing history,” Darren Shou, Head of Technology, NortonLifeLock, is quoted in a press release.

According to the report, consumers encounter, on average, 177 tracking organizations in one week.

Norton highlighted that phishing emails and scams top the list of threats. During the past quarter, there were three topics that scammers capitalized on: COVID-19, cupid, and culture.

Looking ahead, Norton predicts that consumers will again see a surge in tax season scams. Like clockwork, cybercriminals have begun to exploit the upcoming tax season. New scams create a false sense of urgency with an email or text message informing victims that they have a limited time to claim child tax credits. Victims have been led to spoofed IRS phishing pages that collect their username, password, and social security number, among other personal information. One way to avoid illicit spread of your personal information online is to use privacy tools such as Incogni which makes sure your private data is being opted out from online data brokers.

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