New Apple App Store policy changes, forced by the European Union’s Digital Markets Act (DMA), would allow the streaming platform to sell digital services and goods from within its own app.
The Stockholm-based streaming platform lauded the new EU legislation, which obligates Big Tech firms to treat their own services and products like they do rivals’.
This meant that according to Apple’s App Store policies, in-app purchases were heavily regulated and had a surplus tax of up to 30%. Beginning March 7th, after DMA comes into effect, all should change.
“For years, even in our own app, Apple had these rules where we couldn’t tell you about offers, how much something costs, or even where or how to buy it. We know, pretty nuts,” Spotify’s recent blog reads.
The platform said that after the DMA goes live, Spotify’s EU users should be able to see promotions and better-value deals, while creators should also benefit from a better user experience. However, Spotify did not reveal how in-app purchases would benefit creators who use its app to distribute content.
According to Spotify, it will start offering users information about Premium subscriptions and audiobook prices, communicate new products and events, and, most importantly for the platform, offer in-app payments.
“Right now, you can’t upgrade from Free to Premium in the app, and we’re not even allowed to tell you about how much our various subscriptions cost, how you can save money, or where to purchase them. That doesn’t make sense. For everyone living in the EU, this is about to change,” Spotify said.
Earlier this week, Meta said Instagram and Facebook users in Europe would be offered more choices on how they consume Meta Platforms’ services, so the company would comply with the DMA.
Over the next few weeks, users will receive notifications informing them that they can choose if they would like to share their information between its services, Meta said.
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