YouTube employs AI to bring more ads

YouTube has long been a lucrative platform for advertisers, and the video hosting giant has just revealed that it plans to use Google’s Gemini to identify “peak points” for advertisers.

At Brandcast, YouTube’s annual event, the video hosting giant revealed some interesting changes that will help advertisers reach more users.

The product “Peak Points” uses Google’s Gemini, an artificial intelligence model, to analyze key moments in a video to place an ad directly after the point where users are most engaged.

YouTube’s videos currently have a “most replayed” section, which means that many users have repeatedly gone back to a part of the video that was most engaging or most interesting.

The company seems to be leaning into this and using AI to identify these moments and place brands “where audiences are most engaged,” YouTube said in a blog post.

In the blog post, YouTube said that it has “announced Peak Points, a new product built with Gemini that identifies the most meaningful, or 'peak,' moments within YouTube’s popular content to place your brand where audiences are the most engaged.”

This may benefit users, as they won’t have unnecessary ad breaks before peak moments, as is currently the case.

However, this could cause issues, potentially frustrating users, as advertisements could unnecessarily break up important moments with more adverts.

It’s unclear whether this product will feature on more YouTube videos or just YouTube’s most popular content.

This new development could potentially signal the use of more ads in YouTube videos, something that most users with a free subscription are already frustrated with.

YouTube didn’t give a timeframe for when this product will be implemented, but it could be coming to our screens very soon.