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Squarespace alternatives – best of the rest

Squarespace is one of the most well-known and trusted website builders – but that doesn’t mean it is the best option for you though. So, for this post, I decided to test the best of the rest in order to let you know which provider you should hand over your hard-earned money to.

Squarespace is renowned for its ease of use and its extensive library of beautiful templates. This drag-and-drop editor is a great choice for beginners or anyone who wants a visual-focused website. And I have to admit, just as it was said in our Squarespace review, working with Squarespace is a breeze because everything you could possibly need is presented to you on a silver platter

However, just because it has plenty of pros, doesn’t mean that Squarespace doesn’t have any flaws. I can see why people might not like Squarespace:

  • It has limited site editing flexibility
  • The business tools leave a lot to be desired
  • SEO tools are not as fleshed out as they could be

Since there are so many other great website builders on the market, it would make no sense to accept Squarespace’s flaws if they seriously bother you. There are plenty of Squarespace alternatives on the market and all offer something slightly different.

In this list, I’ve found 5 builders that can seriously compete with Squarespace, each with a different focus, so at the end, you can decide which fits you better than the others.

You can navigate through this article by clicking on the builder names in this list or you can just skip to the conclusion and read my final thoughts and recommendations.

Best Squarespace alternatives: overview

But now, let’s have a look at these builders in detail.

1. SITE123 – easy as ABC

Lowest price$12.80/month
FeaturesSimple block builder
Best forSmall business sites

SITE123, despite the in-your-face name, is actually a provider centered around relaxing and easy website building. Its main point when being considered as a Squarespace alternative is, indeed, the ease of use. It is really easy as ABC and 123.

SITE123 is incredibly easy to use – way easier than Squarespace. This website builder also has pretty great intuitive business features, which are explained in more detail here, that make SITE123 a solid option for anyone looking to build their site.

Using SITE123

While most website builders these days tend to focus on customizability, templates, and eCommerce – SITE123 focuses on the customer. With that focus, there are incredible advantages for some with great downsides for others. Let me explain.

SITE123 doesn’t really use templates in the way other website builders do. Sure, in the editor there is a ‘templates’ tab, but it really is a layout selector more than anything. That’s actually quite a nice thing, though, as for people unfamiliar with this whole website building thing, it can sometimes be overwhelming seeing all the options a provider like Squarespace or Wix has.

site123 layout selector

In addition to the templates, there is another tab called ‘Website Structure’ which is much more useful. It allowed me to quickly change my entire page layout at once.

The percentage of the page that can be edited is low – just basic tools like fonts, colors, and toggles for what you’d like in the header/footer. But that’s about it – it seems like a negative, and for some people, it definitely is one. However, for those looking to get started in website building, or those who simply want to set up their site quickly and never bother with it again, it’s probably perfect.

site123 font editing
site123 site editing

For more experienced users this focus on ease-of-use leads to an experience that is a little too simplistic. For example, if you want to change your header fonts (for your menu items, etc.) you can do that through the ‘Font’ tab, naturally. However, when you select a font, it changes the entire website. Not just the text or area you’ve selected, not just the page, but the entire website.

It does change the font-weight and size automatically to fit your selected layout, but otherwise, you get what you’re given. This theme is the same for many options on SITE123, like choosing your color palette.

One thing that SITE123 does well is pages.

site123 pages

There are so many options for users to check out here, with many categories and interesting layouts for the pages themselves. SITE123 actually does something cool here with how they present the page options.

I was given two options – a single page or multiple pages. If you own a small business that just wants to get its name and information out there, just keep all your pages on one homepage. If you have a blog, a portfolio, a menu, etc, then you can easily switch to multiple pages.

Simple, right? It is so simple that it just makes sense, and is something Squarespace should implement, too.


SITE123 has one free plan and four paid ones, putting its price range from free to $45.00 a month.

  • Free – the best option for testing the platform
  • Basic ($12.80/month) – good basic (haha) business plan
  • Advanced ($11.88/month) – multilanguage sites and email capabilities for a more efficient business
  • Professional ($17.28/month) – allows to accept credit cards and offers more multilanguage and email options
  • Gold ($20.88/month) – all eCommerce and marketing tools available, as well as more storage
  • Platinum ($45.00/month) – comes with all the features available in the Gold plan, plus over 3 times larger storage space

2. Hostinger Website Builder – Squarespace, is that you?

hostinger website builder banner
Lowest price$2.69/month
FeaturesCustomizable templates, intuitive grid building system
Best forPersonal projects

There are many striking similarities between Hostinger Website Builder and Squarespace, most notably the templates offered – they’re gorgeous. But good templates do not automatically equal a good website builder – there is more to unwrap here.

If you’re looking for an alternative to Squarespace, Hostinger Website Builder should be right at the top of your list. It doesn’t have all the features and apps that Wix possesses, but in terms of sheer ingenuity and beauty, Hostinger Website Builder is the place to be – you can find out about all of Hostinger Website Builder’s quirks here.

Using Hostinger Website Builder

Hostinger Website Builder has not been around for very long, it’s a relative newbie to the website-building scene – don’t let that put you off, as it has plenty of useful features the best website builders have.

But first, a look at the templates offered to me when I first signed up.


Seriously, these templates look like Squarespace’s – that’s probably the biggest compliment I can give to a website builder.

Hostinger Website Builder doesn’t have as many templates available as Squarespace, but they are truly great.

The website builder itself is slightly less impressive. Don’t get me wrong, there are some really nice features like a grid for dragging and dropping items into the correct place, and a neat mobile editing option. But, there’s always a but, you are a little limited with what you can place on the page – you have only 9 options, including text boxes, images, and contact forms.


More so, Hostinger Website Builder is a great option for many site purposes. For those building online shops, there are new features added constantly and older ones being improved. In addition, there are plenty of SEO and analysis tools already available.

Further, if you’re building a portfolio, there are plenty of templates, easy customization, and navigation available. If you wish to start a blog, there’s a blogging suite, which currently is limited, so, for experienced users, it might not be enough.


Hostinger Website Builder is incredibly cheap – the one plan it offers starts at $2.69/month. And while this builder does not offer a free plan, it is a very affordable option. Hostinger Website Builder is at the top of our cheapest website builders list – and it’s for a reason.

  • Website Builder & Web Hosting plan ($2.69/month) – offers generous eCommerce features like selling up to 500 products, plus includes the ability to build up to 100 websites, unlimited SSL, free custom domain for a year, and much more.

3. GoDaddy website builder – simple, fast, streamlined

This image has an empty alt attribute; its file name is GoDaddy-1.jpg
Lowest price$9.99/month
FeaturesExcellent marketing features
Best forBusinesses looking to find new audiences

If you want an easy-to-use website builder, you should take a look at GoDaddy. GoDaddy’s website builder is clearly aimed at the beginner market and it hits that target audience perfectly. Editing options aren’t particularly extensive or in-depth, but what is there is very well-made.

GoDaddy offers an excellent business feature suite – the InSight tool is something I’ve never seen applied anywhere else before. All the features of InSight are further explained here if you’re curious. It’s extremely beginner-friendly and also offers good value for its eCommerce and business features.

Using GoDaddy website builder

Getting the website builder up and running was super simple – I just chose a category of pre-selected options, chose my site’s name, and pressed the finish button. That’s it – I was able to start to use the builder and edit my website from there.

godaddy website builder

In reality, it totally depends on how you like your workflow to be. I would have preferred some more options in the early stages of website setup; things like choosing a theme would have been a nice addition.

godaddy templates

These options do exist, but they are simply further along the line. Overall the setup experience itself is somewhat short and sweet, with some guides and tutorials – you’re mostly left to your own devices to do as you please.

There is no drag and drop functionality with GoDaddy – everything is kind of baked into the site already. Additional features are external, such as store pages and live messaging buttons.

The experience of building a website is really simple, with options for fonts, colors, and themes all available from one menu on the right. Think of GoDaddy as a slightly more polished version of SITE123 – they’re strikingly similar, but in a different way to how Squarespace and Hostinger Website Builder are.

The thing that is going to make GoDaddy a great Squarespace alternative isn’t the website builder itself, but the marketing options it provides.

It offers plenty of third-party extensions, ranging from simple things like connecting your site to a Facebook or Twitter page – but also allows you to connect to less-used services that might be essential in a particular field, like Yelp or Nextdoor.

godaddy third party extensions

It turns out that connecting to things like Yelp and Nextdoor is actually a good idea. It’s a nice and quick way to tell the world: ‘Hey, my business is here, this is what we do, and did we mention our awesome website?’.

In addition, there aren’t only third-party integrations offered by GoDaddy – it actually has plenty of its own built-in features to help make your website better.

setting up godaddy insight

Getting started in business is never easy, and creating a brand-new online presence is even harder. GoDaddy created InSight with the goal of helping users with this big step. The premise is simple: choose your goal and tick off the boxes to achieve it. This tool is where GoDaddy triumphs over Squarespace – it's integrated in the builder and honestly incredible for beginners at eCommerce.

godaddy insight goals

The steps are fairly simple, things like connecting to Google’s ‘My Business’, changing your theme, publishing your site, creating a Facebook post through the Social page, etc.

Under the selected goals, you’ll see your InSight score. It’s marked on three things: Presence, Reputation, and Engagement.

In essence, InSight is a place where you are able to see how you did in terms of page impressions, comments, sign-ups, etc. But unlike usual analytics tool, it’ll actually use that data to create further personalized recommendations of your next steps. I think it's clear that this tool could be useful for many bidding business owners.

There is one big asterisk to be discussed though – server performance. GoDaddy has been in the website hosting game for a long time, and as such is one of the fastest and most reliable hosts out there. So, if website performance is really important to you, GoDaddy certainly won’t be a letdown.


GoDaddy’s prices range from $9.99 to $16.99 a month. There’s no free plan in the GoDaddy website builder, however, you do get a 30-day free trial.

  • Basic ($9.99/month) – perfect for personal websites
  • Standard ($9.99/month) – pretty amazing for small businesses, with SEO tools and extra features for marketing
  • Premium ($14.99/month) – allows to send up to 25,000 monthly emails and post on social media
  • Ecommerce ($14.99/month) – gives all features above and unlimited eCommerce tools

4. Gator website builder – in a while, crocodile

This image has an empty alt attribute; its file name is Gator-Website-Builder.jpg
Lowest price$3.46/month
FeaturesQuick, automatically-generated websites
Best forSmall businesses

Gator website builder is a pretty new concoction, designed and maintained by HostGator, a longstanding name in web hosting. Much like GoDaddy, HostGator sensed the opportunity to use their experience with web hosting and make their own website builder, and just like GoDaddy, this comes with plenty of pros and cons.

This website builder, when compared to Squarespace, offers an extremely easy experience when building your website (our Gator review goes more in-depth about its effortless building experience). This says a lot since Squarespace already is famous for being very simple. It is also way cheaper than Squarespace, making Gator a pretty good alternative.

Using Gator website builder

Gator website builder is a two-pronged approach, much like Wix, offering a simple ‘Express’ editing experience, or a ‘Traditional’ one. Naturally, I tried both, and my findings were not as I expected them to be.

gator website creation

Both versions allow you to choose a theme and template, and with both versions, you are prompted to input your site’s name, information, etc.

The difference comes inside the editor itself. While the Traditional editor is just that, a traditional drag and drop website builder, the Express builder is incredibly simplistic, even more so than Wix’s ADI offering.

gator express editor

You’re able to set up a theme and color scheme, change fonts, and change the layout. And that’s pretty much it. It sounds limiting, and well, it is – but for beginners or those looking to simply learn the ropes, that is actually fantastic.

In the normal builder, there are more options. There are currently 15 templates available from Gator.

gator templates

Inside the editor, there are tons more elements you can add to your site, making it up for the lack of templates available to use.

gator editor elements

I counted over 50, and I am sure more are being added all the time. Compared to Hostinger Website Builder’s measly 8, this feels like I’m being spoiled for choice. Everything, from buttons to HTML embeds, is available, and even options that aren’t supported anymore, like Flash (in case you want to build a website with outdated technology).

There’s a downside for Gator – the absolute lack of eCommerce options. Now when a website builder is so cheap, I don’t expect more than basic features, but if you’re serious about eCommerce, Gator website builder is not really suitable as a Squarespace alternative.


Gator’s website building tool’s prices range from $3.46 to $8.30 a month, making it a pretty good bargain. However, it does not offer a free plan and it doesn’t offer a free trial. Yet, its 3 pricing plans look something like this:

  • Starter ($3.46/month) – gives you basic eCommerce and business features
  • Premium ($5.39/month) – a nice plan for small businesses, accompanied by bookings, appointments, priority support
  • eCommerce ($8.30/month) – offers full eCommerce features for selling online

5. Wix – old school cool

This image has an empty alt attribute; its file name is wix-1.jpg
Lowest price$17.00/month
FeaturesTwo website editors, excellent customizability
Best forDesign and editing freedom

Wix has been around for a while and is one of the best website builders on the market. Not only does Wix offer 2 methods of building your website, but it also offers a free forever plan for those just looking to give it a try.

If you’re looking for a Squarespace alternative, you’ve found one. Wix, as mentioned in our review, is a fantastic option for pretty much anyone looking to build a website – it offers great business features for online stores as well as different editors for different types of users.

Using Wix

One of the complaints I hear now and again from people using Squarespace is regarding the lack of options. Sure, you can build a stunning website using it, but making it your own requires some coding knowledge, which not everyone has.

Wix takes that worry, rolls it up, and throws it out. It offers you 2 different ways to build your website. These are the Classic Editor and Wix ADI (Artificial Design Intelligence).

wix choose editor

Each option gives you something different. The Classic Editor is Wix’s tried and true website building format with tons of templates, lots of customization options, and plenty of marketplace add-ons. It’s a great place to build a website, as long as you’re already a little familiar with aspects of web design.

It offers hundreds of templates, 900 to be exact, with categories ranging from Photography to Construction, Wedding cakes to Architecture, etc.

Wix ADI, on the other hand, takes things at a slower pace. Instead of making you immediately choose a template and get into editing, Wix ADI asks a set of questions, which help Wix to create a site that reflects each user’s wants and needs – both in terms of friendly design and functionality.

wix site creation question
wix website creation question 2
wix website creation question 3

After answering all the questions I had the opportunity to upload a logo that Wix can use to create a color palette for my website – a nice touch, but only after this step was I able to choose your homepage design. ADI provides a list of 3 options that it feels best reflects the choices made – it’s then down to me to make the last choice!

wix website templates

Earlier on I mentioned Squarespace’s lack of options – but that doesn’t only ring true for its website builder. Any good Squarespace alternative needs to offer something Squarespace doesn’t. In Wix’s case, that something is apps.

Wix has a massive App Market – it offers third-party apps in many useful categories to narrow down your exact needs. Want more detailed analytics? There’s an app for that. Dropshipping is your thing? There’s an app for that, too.

wix app market

Squarespace offers some app integrations – some nice ones too, but if you’re not interested in selling online, none of Squarespace’s offerings will be of much use to you as they are all tailored for this market – Wix goes down the ‘offer everything we can’ road.


You can get Wix anywhere from free to $159.00 a month. That’s quite a range, isn’t it? Wix offers a total of 4 premium plans out of which 3 include eCommerce functionalities.

Here’s how the plans differ:

  • Free – mostly suited for testing.
  • Light ($17.00/month) – 2 collaborators, 2GB storage, and 30min of video time.
  • Core ($27.00/month) – 5 collaborators, 50GB storage, 5h of video time, basic site analytics, basic eCommerce (includes abandoned cart recovery, dropshipping for 25 products, accepting online payments, setting up recurring payments, and selling up to 50,000 products), events calendar app, and a free professional logo maker.
  • Business ($32.00/month) – 10 collaborators, 100GB storage, 10h of video time, standard site analytics, standard eCommerce (everything from Core plan, plus advanced shipping, dropshipping for 250 products, and up to 6 currencies), events calendar app, and a free professional logo maker.
  • Business Elite ($159.00/month) – 15 collaborators, unlimited storage, unlimited video time, advanced site analytics, advanced eCommerce (everything from Business plan, plus dropshipping for unlimited products and up to 11 currencies), events calendar app, and a free professional logo maker.


The best Squarespace alternative is the one that matches your needs best. Whether you need a different price, a different experience, or a different performance, this list should have you covered. Now, let’s refresh your memory.

While Squarespace is a great website builder, that doesn’t mean that there aren’t any better than it. All of the options prior prove that you can definitely find a builder that’s more tailored to your needs.

Squarespace alternatives – FAQ

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