Top 10 SEO tools in 2025
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SEO tools help marketers with website growth, keyword rankings, and traffic generation. You can use them to research keywords and track their position, audit your website, and automate the reporting process. Simply put, SEO tools simplify your workload and help you focus on more important things while your website ranks higher on SERPs.
Nowadays, the biggest challenge is that there are numerous free and paid SEO software for rankings that cater to various needs. That’s why, as a Cybernews expert, I thoroughly reviewed multiple SEO tools together with the research team to compile a detailed list.
In this guide, you’ll find the 10 top SEO tools. You’ll also learn why to use SEO tools, explore an in-depth comparison between free and paid platforms, and find out how you can select the best tool for your needs. So, stay with me if you want to learn more.
Top SEO tools – shortlist
- Semrush – the overall best SEO tool for various needs
- BuzzStream – best SEO for digital PR and link-building
- SE ranking – best SEO analysis tool with customization options
- Similarweb – best website SEO software for gathering accurate data
- Brightlocal – best all-in-one search engine ranking software
Our experienced team of researchers, writers, editors, and technical support thoroughly tests digital marketing products working by clearly outlined and structured processes. We provide you with a big picture by combining in-depth, hands-on testing with insights from acknowledged industry research. Our purpose is to support you in selecting apps and tools that will meet your marketing objectives. Learn how we test digital marketing tools.
The best SEO tools compared
If you don’t want to go through each SEO tool and see what it offers, I’ve got you covered. After thoroughly reviewing the best SEO tools, I compiled a brief comparison table where you can see their most significant aspects. So, let’s have a closer look at a brief comparison of these top SEO tools.
| SEO tool | Best for | Standout feature | Free trial | Pricing |
| Semrush | Rank tracking | Modular dashboards | Yes | From $139.95/month |
| BuzzStream | Digital PR and link-building | Buzzstream outreach feature | Yes | From $24/month |
| SE Ranking | Local SEO | Comprehensive local marketing dashboard | Yes | From $65/month |
| Similarweb | Collecting comprehensive and precise digital data | Competitive analysis | Yes | From $199/month |
| Brightlocal | SERP analysis | Location audits | Yes | From $39/month for 1 location |
| Moz local | Tracking your cross-site online presence | Monitor listing health | Yes | From $20/month |
| Ahrefs | Competitor research | Content Gap tool | No | From $129/month |
| Screaming Frog | Technical SEO | Extensive configuration and filtering options | No | From $259 per license/year |
| Google Search Console | Checking your site ranking in SERPs | HTML Improvements Tool | No | Free |
| AccuRanker | Tracking keywords and their ranking on Google | Advanced data segmentation | Yes | From $135.68/month |
Top SEO tools of 2025 – our detailed list
Now, the part you must’ve been waiting for. After thoroughly reviewing the top SEO tools, I’ve picked the best of them to cater to various needs. So, in my detailed list below, you’ll find 10 SEO optimization software options that might suit your needs.
1. Semrush – best SEO in 2025
| Best for: | Rank tracking |
| Free trial: | Yes |
| Starting price: | $139.95/month |
Semrush is an all-in-one platform that allows you to get measurable results from your online marketing with ease. But what I’ll focus on today is its SEO capability that will enable you to grow organic traffic.
The main SEO features that Semrush offers are keyword research and rank tracking. It also provider on-page SEO that helps you get new ideas and improve your site’s SEO performance, and local SEO, which enables you to attract customers in your area by optimizing your site for local searches. Moreover, Semrush offers link-building and competitor SEO analysis.
However, due to the numerous features Semrush offers, this all-in-one platform is not only suitable for SEO marketers. You can also use it for content marketing, competitor research, PPC, and social media marketing.
Lastly, Semrush comes with three pricing plans: Pro, Guru, and Business. Depending on your needs and budget, you can choose whichever fits you best. What you need to know is that the starting price of Semrush stands at $139.95/month, and you can also enjoy its free trial.
2. BuzzStream – best SEO for link-building
| Best for: | Digital PR and link-building |
| Free trial: | Yes |
| Starting price: | $24/month |
BuzzStream is the second-best SEO tool that I decided to share with you. While this tool helps with growing your digital PR, as an SEO specialist, you may be more interested in its link-building option.
One of the best things about BuzzStream’s link-building is that it speeds up the research process. More precisely, you can easily navigate prospect lists, add contacts to your campaign, and even automatically collect website and social metrics. You can also send personalized, efficient, and relationship-based outreach that boosts your website placement.
BuzzStream has other use cases besides SEO link building. These include public relations, content promotion, and partner recruitment. BuzzStream’s numerous features and automated processes make these possible.
When it comes to the pricing, I was surprised to see that BuzzStream is one of the most budget-friendly SEO tools. Its entry plan costs $24/month, and you can even customize your own offer according to your needs and preferences. Of course, you can benefit from a 14-day free trial.
3. SE Ranking – best search engine optimization software with in-depth analytics
| Best for: | Local SEO |
| Free trial: | Yes |
| Starting price: | $65/month |
What makes SE Ranking stand out and earn third place on my detailed list is its balance of comprehensive yet user-friendly functionalities. This is another SEO platform that is suitable for various activities, but it mainly focuses on local SEO.
One thing I really liked is how SE Ranking offers a broad suite of features for small, medium, and large businesses. Therefore, you can expect to find it useful in a lot of cases.
That said, you’ll be able to use its keyword research and rank tracker, backlink monitor and checker, and competitive research of contenders. You can also benefit from its website audits, on-page SEO, and SERP checker. However, there are also unique features, like the keyword generator.
SE Ranking offers three premium plans: the Essential, Pro, and Business packages. However, if you want to save money, you should choose the initial plan, which costs $65/month. Ultimately, there’s also a 14-day free trial.
4. Similarweb – best SEO for analyzing competitors
| Best for: | Getting precise digital data |
| Free trial: | Yes |
| Starting price: | $199/month |
Similarweb is another reliable platform that will help you with your SEO workload. Thanks to all of its tools and features, you’ll be able to analyze your competitive landscape without any difficulties.
Before I delve into its SEO capabilities, you can use Similarweb in various cases. Some of them are digital research, digital marketing, shopper intelligence, stock intelligence, and sales intelligence.
Similarweb’s features that will help you with SEO include the ad tracking tool, Amazon keyword tool, backlink analytics, keyword analytics, keyword gap analysis, keyword generator, landing page analyzer, product ad analytics, rank tracker, and SEO site audit.
The price of Similarweb is a bit expensive, as it starts at $199/month for the web intelligence package. However, considering the amount and the effectiveness of the features, you’ll get an excellent value for your money. You can even try it for free for a while.
5. Brightlocal – best SEO analysis tool for SERP analysis
| Best for: | Analyzing SERP |
| Free trial: | Yes |
| Starting price: | $39/month |
If you’re looking for an SEO tool that’s suitable for both beginners and advanced users, you should check out Brightlocal. This tool will help you discover the best opportunities to rank your website higher and get everything you need to improve your local rankings within the same platform.
Speaking of this, you’ll enjoy various features, such as tracking listings, finding citation opportunities, keeping tabs on competitors, white-labeling, identifying, building, and updating listings, and syncing any changes.
Considering all of Brightlocal’s functionalities, you can use it for any small business or growing enterprise. In terms of price, Brightlocal’s initial plan costs $39/month.
6. Moz Local – best SEO for automated tracking of online presence
| Best for: | Tracking online presence across various sites |
| Free trial: | Yes |
| Starting price: | $20/month |
Moz Local will help you boost your website visibility and reach. Thanks to this well-equipped platform, you can enjoy location data management, reputation management, and AI-powered insights in one centralized dashboard.
More precisely, Moz Local SEO comes with features like auto-sync listings, monitoring listing health, centralized review management, analyzing customer sentiment, rank tracking, and comprehensive reporting.
Due to this, Moz Local is suitable for small businesses, large enterprises, and big agencies. You can use it in various cases.
You can choose from three different Moz Local pricing plans. However, the cheapest one is the initial plan, which costs $20/month. Due to this, Moz Local is the most budget-friendly SEO tool on my list.
7. Ahrefs – best website SEO software with various features
| Best for: | Competitor research |
| Free trial: | No |
| Starting price: | $129/month |
Ahrefs is a relatively popular SEO tool that lets you delve deeper into different aspects of your website. However, one of the things that Ahrefs is best for is doing in-depth and accurate competitor research that will help you grasp market opportunities.
That said, Ahrefs comes with a bunch of features. Some of the most prominent ones are exploring websites, exploring keywords, auditing sites, tracking rank, analyzing competitors, gaining insight into SERP history, and analyzing the web.
All of these features make Ahrefs suitable for various scenarios. Therefore, you can use this SEO tool if you’re part of search marketing or content marketing. Also, it’s handy for improving your website performance and getting accurate reporting data.
Last but not least, Ahref doesn’t offer a free trial. Still, you can get it for $129/month, which is a pretty great value for your money, considering the number of features included.
8. Screaming Frog – best free SEO platform
| Best for: | Technical SEO |
| Free trial: | No |
| Starting price: | $259 per license/year |
As I’m slowly heading toward the end of my detailed list, I want to mention a few more SEO tools I wouldn’t want to miss out on. One of them is Screaming Frog, which comes with the Screaming Frog SEO Spider tool. As a result, you’ll be able to improve your on-site SEO by checking for common issues.
What I really liked about this tool is that it comes with some pretty unique features. For example, you can find broken links, audit redirects, analyze page titles and metadata, discover duplicate content, generate XML sitemaps, and track the progress of your SEO.
As a result, Screaming Frog has a lot of use cases. Some of the most prominent ones are search engine marketing, SEO, PPC, social media marketing, content marketing, and link building.
Lastly, Screaming Frog SEO Spider has both a free and a paid version. The free version has some limitations, but the premium version costs as little as $259 per year/license and comes with all essential features.
9. Google Search Console – best online SEO software
| Best for: | Checking your site ranking in SERPs |
| Free trial: | No |
| Starting price: | Free |
For those who are looking for a reputable and well-proven SEO tool, I recommend Google Search Console. This Google tool helps you measure your site’s search traffic and performance, fix issues, and make your site rank high in Google Search results.
Some of the features that Google Search Console utilizes are search analytics reports, index coverage reports, performance reports, and the URL inspection tool. All of these features make tracking your website performance a breeze.
Google Search Console is excellent for users who are responsible for SEO and organic search performance. Due to this, it’s suitable for website owners, SEO specialists, developers, and digital marketers.
The best part is that this tool is entirely free to use, which is handy for those who want to lower their costs.
10. AccuRanker – best SEO with an organic site explorer
| Best for: | Tracking keywords and their ranking |
| Free trial: | Yes |
| Starting price: | $135.68/month |
The last SEO tool on my list is AccuRanker. This tool will help you get analytical insights about your website and competitors, helping you overcome any issues and surpass your contenders.
AccuRanker comes with reliable rank tracking of keywords, keyword tagging, organic site explorer, SERP analysis, keyword research, customized and automated reports, and AI-powered search intent analysis.
So, if you’re wondering what are some of the best use cases of AccuRanker, I’ve got you covered. You can use this SEO tool regardless of whether you’re a small business that seeks growth or a larger company that wants to maintain high SERP ranks.
As for the price, AccuRanker starts at $135.68/month, but you can also enjoy its free trial and test it out before you make the final decision.
How did we select these SEO tools?
In order to select the best SEO tools, I worked together with the Cybernews research team. I reviewed and analyzed a lot of different tools and finally narrowed them down to the top 10. So, here are the criteria that helped me with my final selection:
- Availability: The first thing that I’ve considered is whether the SEO tools are available in various regions in the world. This is crucial so that your activities aren’t limited. However, availability also refers to whether these tools are on top of their game at all times or if they face some occasional errors.
- Reliability: The next factor is reliability. I only chose SEO tools with long-standing reputations, trustworthy services, and many satisfied customers and big companies.
- Cost: The price is often a determining factor. That’s why I selected only those tools that balance the cost and the value they offer. While there are some more expensive options, I ensured they offer incredible services.
- Use cases: Lastly, use cases are always important. So, I picked SEO tools with a wide range of use cases. As a result, you’ll be able to benefit from them regardless of your industry and company activities.
What are SEO tools?
SEO tools, also known as SEO software, refer to any software that you can use to improve some aspect of your SEO campaign. Broadly speaking, SEO tools have numerous functions. Some of the most common ones are search analytics, website performance analytics, automation of reporting, and AI-driven recommendations for content optimization.
In other words, SEO tools help you automate, streamline, or support your SEO strategy. However, in the competitive digital marketing landscape, you can find a bunch of different tools. But don’t worry. I’ve got your back.
Some of the most prominent types of SEO tools are keyword research, backlink analysis, site audit, competitor analysis, and on-site SEO tools. Each of them has a different function and tackles a different issue.
Luckily, almost all of the available search engine optimization software nowadays combine these types of tools into an all-in-one platform. As a result, you can take care of a few aspects of your SEO strategy at the same time.
Criteria for choosing the best SEO tools
Choosing among the best SEO tools can be tricky. There are various tools, functionalities, and use cases, so you might be confused. Therefore, I decided to make your process of choosing SEO software more straightforward than ever.
Let’s have a look at some crucial criteria that will help you make the proper selection:
- Usability: The first thing you should consider when choosing an SEO tool is its usability. This refers to whether it’s available in your region or type of business and whether it has all the necessary resources.
- Features: The best platforms should have a bunch of SEO tool features, such as automated reports, SERP analytics, competition monitoring, keyword rank tracking, keyword analysis, and on-site SEO. This will help you boost your website growth with ease.
- Pricing: You should look for budget-friendly SEO tools but don’t focus only on the price. You should always pay attention to the value you’ll receive for the money you’re paying, such as whether there are enough functionalities included.
- Scalability: The scalability of the SEO tool is crucial for your business growth. You don’t want to be stuck with a tool that has limited resources and doesn’t allow you to scale. So, always go for SEO tools with at least three premium plans, which have more resources as you upgrade.
- Customer support: Lastly, you should look for 24/7 customer support via various channels, such as live chat, email, blog, or FAQs. This will help you solve any issue that may arise in no time.
- Matching SEO tools to your goals: Based on your business goals, you should find an SEO tool that will cater to your needs. For example, if you require technical audits, you should look for an SEO tool that focuses on technical issues.
Free vs paid SEO tools: pros and cons
On the market, you’ll find various SEO tools, both free and paid. However, there are some crucial differences between these two types of tools.
Free SEO tools can be great for beginners. In fact, free search engine optimization services can be great SEO tools for beginners due to their accessibility. Although they have more limited functionalities, such as a limited number of keyword analyses, they allow you to figure out how SEO tools work and how you can use them.
On the other hand, paid SEO software comes with more advanced features. These include SERP analytics, on-site SEO, website audits, or competitor analysis, which justifies their higher costs.
How to use SEO tools effectively
If you want to maximize SEO software value and use these tools properly, you’re in the right place. Using SEO tools doesn’t only require you to create an account. Although their processes are automated, you still need to keep in mind a few things.
For example, integrating tools into your strategy, such as AI, can provide you with more personalized recommendations. Also, you should engage in regular audits and monitoring of key metrics to know which areas require improvement.
Once you find the right tool and implement these tips, you can be sure that SEO strategy tools will help you improve your workflow efficiency and achieve higher website ranks on popular search engines.
Other marketing tools you might be interested in:
Conclusion
SEO tools for optimization help you boost your website traffic and growth by ranking higher on SERPs. This is because SEO tools help you understand and track metrics that take a lot of time if done manually.
Therefore, you need to select the best SEO software based on your business goals and budget. So, I encourage you to explore the top SEO tools mentioned above and start optimizing your site today.
FAQ
What is the most used SEO tool?
The most used SEO tool is Semrush. This tool is user-friendly yet comes with all the necessary features you may need for your SEO strategy.
Which technology is best for SEO?
HTML is the best technology for SEO. In fact, because it provides a semantic structure to web pages, it’s one of the best options for SEO.
Does Google have an SEO tool?
Yes, Google has an SEO tool. Its SEO tool is Google Search Console, which helps you grow your website, especially on the Google search engine.
What are the top techniques for SEO?
Some of the top techniques for SEO are using the right keywords, using internal links to relevant sites, improving your website loading speeds, optimizing images, and building backlinks.
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