10 best AI SEO tools in 2025
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AI and SEO have been interacting for years, and at one point, SERP rankings for sites with AI-generated content weren’t looking so good. Since then, AI and its SEO implementation have evolved, providing web admins with an automated method of achieving greater search engine visibility.
The key benefit of using AI for search engine optimization is efficiency, which does not only refer to time. Some of the best AI SEO tools have advanced so much that they now offer completely automated keyword research, competitor analysis, and backlinking.
Together with the expert team at Cybernews, I’ve been carefully monitoring the market, looking for the best AI SEO software. My ultimate list of 10 best AI SEO tools will do the talking to show you what AI-powered SEO can do for your website.
Top 5 AI SEO tools – shortlist
- ChatGPT – best AI SEO tool for on-page analysis and technical audits
- Semrush – great option for backlink analytics with personal, AI-powered recommendations
- Surfer SEO – ideal for content queries and natural language processing
- RankIQ – best platform for blogging and marketing
- Jasper AI – best AI-powered SEO writing assistant for content creation
Factors to consider when choosing the best AI SEO tool
In recent months and years, the term “AI” has been used loosely in search engine optimization to refer to ChatGPT only. Although the famous LLM-based chatbot is one of the best AI SEO tools today, there are different types of AI. The truth is that artificial intelligence for SEO existed long before ChatGPT was released. It was mainly used to filter keyword databases and conduct analysis.
Tools like Semrush have used AI for years, but the competition has caught up recently. If you want only the best AI tool as a complete solution for your website, these are the best features in SEO software to look for:
- Ability to do technical site audits
- SEO performance tracking through results and reports
- Detailed competitor analysis
- Organic keyword research
- Backlinking and link-building
- Assistance in creating SEO-friendly content
The tools we’ll discuss can cover a wide range of services, so you’ll need to compare the SEO tools to determine the best one for a specific task. Don’t worry – I’ll explain which software is the best for each purpose to help you pick the perfect option for your site without breaking the bank.
Some tools can get pricey if you opt for the premium package. That’s why choosing AI SEO tools also requires you to consider the subscription price, and some options even have lengthy free trials, allowing you to put them to the test. One final recommendation is to go with to
Top 10 AI SEO tools of 2025 – our detailed list
While looking for artificial intelligence SEO tools, I’ve found a surprising number of options, so I’ve narrowed it down to the 10 best picks. I wanted to give you a detailed overview of each without confusing you with too much information at once, so you’ll find essentials about each tool and what’s unique about it below:
1. ChatGPT – best AI SEO tool for on-page SEO analysis
| Pricing: | From $20/month |
| Standout SEO features: | Keyword reporting and suggestions, content creation, on-page optimization, technical support, localized SEO |
| Free trial: | Available (limited capacity) |
| On-site SEO reports: | Allows website SEO performance tracking and traffic analysis |
ChatGPT is the best data-based AI chatbot overall, making it the perfect companion for SEO research and analysis. It can also be used as a writing assistant and does a decent job of helping you craft SEO-friendly content.
However, it excels at providing data-driven SEO insights. It does this by digging deep into its database and immense processing power, which works in your favor if you use it for competitor analysis. You can use it as a basic AI tool for SEO needs, such as content and insights, for free, or you can subscribe to the ChatGPT SEO assistant for $20 per month.
I liked how its full-scale pack offers SEO performance tracking by scanning your website’s results. You can use it to get monthly reports and conduct traffic analysis research with insights that help you develop the perfect SEO strategy. I also loved its advice on ethical link building and building an organic link network from scratch.
2. Semrush – great for backlink analytics with personal AI recommendations
| Pricing: | From $139.95/month |
| Standout SEO features: | Keyword research, analysis of search trends, full SEO audits, on-page SEO checker, marketing research, SEO-based advertising strategies |
| Free trial: | Available (7 days free trial) |
| On-site SEO reports: | Offers professional position tracking and SERP analysis reports |
If it weren’t for ChatGPT's accessibility and fair pricing, my team and I would have chosen Semrush as our number one pick. However, it’s simply not for everyone. It is a very robust AI software SEO tool, and the higher price tag follows that.
However, it’s the best choice for detailed keyword research and performance audits. It uses AI-driven SEO analytics to provide actionable tips on content strategy, optimization, traffic improvements, and digital marketing in general.
I’d describe it as Google Trends, Ahrefs, and a content query all in one tool. But, it shines the most in keyword research and SEO audits. Plus, you get to track your site’s SERP position daily, which is a neat touch. Moreover, it offers a complete marketing package based on SEO, including PPC and social media marketing in one package.
3. Surfer SEO – best for content queries and NLP research
| Pricing: | From $79/month |
| Standout SEO features: | Content queries, keyword research, NLP optimization, content outline editor, rank tracker |
| Free trial: | Not available (7-day money-back guarantee) |
| On-site SEO reports: | Offers SEO consulting and rank tracker |
Surfer SEO may not be the best tool for SEO analysis like Semrush, but it’s an excellent pick for content optimization. It’s the best option for content queries and automated content outlines, making it easier to create content using its guidelines.
One of the things I love the most about it is NLP optimization, which isn’t offered by most other content optimization tools. Surfer uses SEO artificial intelligence to craft guidelines, structures, and detailed briefs for content creation based on your topical competitors.
You can also use it for recommendations in terms of keyword usage context. Just click on a keyword in its editor, and you’ll see snippets showing how your closest competitors have used similar keywords. It’s my top pick if you need a content editor tool with some SEO analysis elements.
The pricing is a bit excessive, starting at $79 for a limited number of content editors. However, for high-end packages and enterprise users, it also offers CSM and SEO advisory and a rank tracker tool.
4. RankIQ – best for blogging and marketing
| Pricing: | From $49/month |
| Standout SEO features: | Content queries, keyword research by niche, blogging assistance, rankings checker |
| Free trial: | Not disclosed |
| On-site SEO reports: | Basic rankings checker |
RankIQ is all about page views and optimizing your existing and new blog content. It’s a perfect tool for bloggers to track the position of individual blogs daily, weekly, and monthly. On top of that, it allows you to optimize your title and tags to rank high in search engines through a dedicated “Title Grader” feature.
It advertises the ability to find low-density keywords with higher ranking potential, and I believe that. From what my team saw, it’s a great tool for tracking content performance. However, due to its lack of deep SEO analysis features, it’s not among the best AI SEO optimization tools overall.
It does have a competitor analysis tool, although it’s inferior to those of Semrush and similar options. I will say that it has the most reasonable pricing so far, coming at $49 per month.
5. Jasper AI – best AI-powered content creation tool
| Pricing: | From $39/month |
| Standout SEO features: | Writing assistance, SEO-powered marketing strategies, custom apps |
| Free trial: | Available (7-day free trial for Creator and Pro plans) |
| On-site SEO reports: | Not available |
Jasper is a fully-fledged tool for AI SEO marketing and writing, and it comes with some of the most convenient pricing plans I’ve seen. It’s a versatile tool for creating SEO content, allowing you to capitalize on writing an engaging copy for every niche.
It adheres to Google's content quality guidelines and allows you to create relevant and reliable blogs. On top of that, it has some SEO strategy tools, including a complete marketing solution. That said, you won’t be able to use it for much SEO research other than SERP analysis through Surfer SEO as an add-on, and I wasn’t impressed with that.
6. Frase – fastest tool for written content and SEO optimization
| Pricing: | From $15/month |
| Standout SEO features: | SEO Writing assistance, content queries, SERP analysis, multi-query documents |
| Free trial: | Available (1 document of up to 10,000 AI words) |
| On-site SEO reports: | Available |
In many ways, Frase is similar to Surfer SEO but with much more competitive pricing. The content editor query even resembles Surfer in terms of visual design and ranking metrics, as it also has a content outline and brief options. Frase is also a great SEO AI tool for differentiating your keyword types, from short-form to long-tail keywords.
Naturally, you can use it for keyword research and SERP analysis for competitor rankings, but its ranking-related services end there. On the other hand, it’s a straightforward and convenient tool for bloggers and writers that unifies content research and creation with AI solutions. You also get to use templates and custom prompts, as well as use the editor within GDocs or WordPress for easier integration.
7. SE Ranking – great tool for SEO position tracking
| Pricing: | From $65/month |
| Standout SEO features: | On-page checker, SERP analyzer, backlink monitoring, SEO reporting, marketing |
| Free trial: | Available (14-day trial with all service features included) |
| On-site SEO reports: | Available (search engine targets, visibility rankings, SERP analysis) |
At first glance, SE Ranking is the perfect alternative to Semrush as the best AI SEO tool with complete performance tracking. However, the Essential plan only allows for up to 500 keyword scans per month. To be fair, it’s also more affordable than the basic Semrush package, so the two come pretty close in that sense.
The full potential of this tool is unlocked with its premium plans. Its AI software uses 188 country databases and more than 2 billion domain profiles, so, like Semrush, it’s a viable option for large companies and agencies.
I’d also say it’s a complete package, offering everything from a daily site rank tracker to backlink monitoring and SERP analysis. Then again, most of these features are only available from the Pro plan onward, but at least you can test them via the 14-day free trial.
8. MarketMuse – perfect option for optimizing content strategies
| Pricing: | From $99/month |
| Standout SEO features: | Competitor analysis, content planning, brief planning, content cluster creation |
| Free trial: | Available (limited applications, up to 10 queries per month) |
| On-site SEO reports: | Not available |
MarketMuse is an AI and SEO tool that is the most suitable option for creating marketing-focused content strategies. It achieves this through a streamlined and efficient workflow, meaning even newcomers to the niche can use it to boost their rankings and develop helpful marketing strategies.
It uses AI for SEO through ChatGPT, but I don’t see that as a drawback, considering what ChatGPT can do as my top-ranked option. It lets you rank your website competitively through rank clusters and structure suggestions for better formatting.
You can use an innovative “Heatmap” feature to analyze your top 20 competitors and see where the gaps are when you compare your website to theirs. On the marketing side, it offers a detailed content planning tool.
9. NeuralText – automated writing assistant with complete content outlines
| Pricing: | From $19/month |
| Standout SEO features: | Content editor, keyword difficulty ranking, readability checks, integrated outlines |
| Free trial: | Available (5-day free trial with three queries and up to 5,000 words) |
| On-site SEO reports: | SERP analysis available |
Another writing-based tool, NeuralText, features a content editor similar to Surfer and Frase. It focuses on an AI-generated topic score built upon keyword usage. You can use it to create custom content outlines and briefs, making the writing process much easier.
In addition, it has some SERP analysis tools and a simple performance monitoring feature. Although its content editor is not as robust as Semrush or even Surfer, it earned its place on my list with streamlined and easy-to-use features and a very convenient pricing structure. I’d say it’s a valid AI SEO platform if you’re looking for affordable Surfer alternatives.
10. Yext – best SEO AI tool for E-Commerce and content strategy creation
| Pricing: | From $4/week |
| Standout SEO features: | Review monitoring feature, e-commerce listings |
| Free trial: | Available |
| On-site SEO reports: | Availability depends on your plan |
Last but not least, we’ve got Yext, an unconventional AI SEO optimization tool. It’s focused entirely on marketing and boosting your customers’ user experience when they visit your website. To help you do that, it offers tools like page speed optimization and SEO support, which are advertised to lead to support pages with better user satisfaction than Google.
It’s by far the best option for businesses with multiple locations, as well as localized, marketing-based SEO. However, it’s not exactly the best conventional SEO tool, so you’ll find limited performance tracking and SERP analysis features.
The best AI SEO tools compared
I’ve done my best to present the top SEO.AI picks concisely, but I know it’s easy to get lost in the sea of options. Below, you’ll find my top 5 picks for AI tools in SEO and their pricing plans and features compared:
| Tool | Pricing plan | Best for | Standout features | User ratings |
| ChatGPT | Free to $20 per month | Basic SEO, technical SEO | Keyword reporting and suggestions, content creation | 2.3 out of 5.0 on Trustpilot |
| Semrush | From $139.95 to $499.95 per month | Competitor research, backlinking | Analysis of search trends, full SEO audits, on-page SEO checker | 3.6 out of 5.0 on Trustpilot |
| Surfer SEO | From $79 to $175 per month | Content editor queries, content outlines | Keyword research, NLP optimization, content outline editor | 4.7 out of 5.0 on Trustpilot |
| RankIQ | From $49 per month | Niche-specific keyword research | Keyword research by niche, blogging assistance | 3.4 out of 5.0 on Trustpilot |
| Jasper AI | From $39 to $59 per month | AI-powered writing and blogging | Writing assistance, SEO-powered marketing | 4.1 out of 5.0 on Trustpilot |
How did we select these tools for SEO?
As someone who engages in SEO daily, I’ve selected AI-based SEO tools according to a specific set of criteria. Of course, I focused mainly on workflow and convenience, putting myself in a beginner’s shoes.
Looking at it like that, some tools like Semrush weren’t the most convenient to navigate but compensated through features. Of course, I also considered other factors like user reviews, but these were the main ones:
- SEO workflow. I based my AI software for SEO search mainly on SEO workflow because I wanted to see how streamlined automated SEO can be. I looked for clear and logical features, not piles of unorganized data.
- Intelligent SEO. As I mentioned, the use of AI in SEO should be clever, not robotic. So, I’ve only recommended tools that feature valuable data-driven insights and actionable instructions on improving rankings.
- Pricing plans. Naturally, I had to focus on pricing plans since they might make or break an SEO AI software tool. While I included some agency-level tools like Semrush with higher pricing, I also wanted to give you a few affordable picks for personal use, like ChatGPT and Frase.
- Free trials. Last but not least, I’ve mainly included tools with free trials that unlock nearly all the AI for SEO optimization functions. This should help you understand the features and what a particular tool offers for your website.
What are SEO tools
SEO tools are the backbone of every successful blog, marketing, or e-commerce site. They contribute to a website's rating through a range of features like keyword research and backlink analysis. You can find various tool types, from keyword analysis software to website builders for SEO.
The same goes for AI-powered SEO tools; only these employ AI algorithms, machine learning, and extensive databases. While some SEO automation tools are based on specific features, the best ones all include the following options:
- Keyword research. The essential function of every useful tool is keyword research. It’s one of those AI SEO features that greatly benefit from automation, as artificial intelligence can cover an expansive range of domains and databases. You can use them to search for keywords in your target niche.
- Content optimization. Some SEO software features allow you to optimize your content for higher SERP rankings through keywords, links, and other on-page elements.
- Backlink analysis. One of the best qualities of automated AI SEO tools is link visibility analysis. That allows you to find good sites to link back to your site, which is good for SEO.
- Performance tracking. Some tools have built-in performance tracking, allowing you to see your SERP rankings daily or weekly.
Benefits of using SEO tools
The use of AI in SEO is getting more widespread by the day, and it’s all thanks to the unique benefits it brings. Of course, the main benefits of AI in SEO are automation and efficiency. You could use manual tracking tools back in the day, but AI changed the game by giving you more complex and real-time performance data.
So, you can get detailed information on your site’s ranking, crawling, and on-page SEO at any given moment and use that info to develop a strategy. The use of AI-driven SEO insights has gotten even better with AI’s causal understanding of NLP and how users interpret content. So you can get technical and actionable tips on making your content more appealing to search engines and the end user.
Lastly, the best SEO efficiency tools use predictive analysis to forecast upcoming industry changes based on the latest trends. Think of it as using Google Trends to check your website’s relevance — only all day, every day.
How to maximize AI SEO tools
In my eyes, the whole point of AI-based SEO tools is maximizing efficiency. Using AI for SEO can quickly go wrong if you don’t oversee its operation and turn its insights into action.
Here are some main tips on optimizing AI SEO tools:
- Use AI for content creation. While fully artificial content might not rank well on Google, you can build on AI-suggested drafts. You can personalize the content while relying on AI-generated ideas and drafts, making it human and good for SERP rankings.
- Focus on topic authority. With the best AI SEO tool for topical relevance like Frase, you can scan through entire clusters of related content. That makes it easier to boost your site’s performance based on your competitors.
- Follow up on recent updates. As mentioned, SEO with AI tools only works as long as you keep your AI SEO strategies up to date. So, make sure to check for the latest versions, as even tools like ChatGPT might act entirely differently in terms of SEO analysis when updated.
- Track your performance daily. Now that you can track your results at any given moment, why not use it to your advantage? You can check your daily results to come up with a strategy based on relevant trends to drive conversions.
- Reap the rewards of automated reporting. Last but not least, you can use these tools to analyze information with data-driven insights. That means you’ll get to see the data backing up AI reports, and that’s a significant advantage versus site owners who do not utilize such tools. The most significant benefit is the ease of identifying potential improvements and developing an optimization strategy accordingly.
Best AI SEO tools in 2025 – wrap-up
As the time comes to wrap things up for this guide, I can guess what you’re probably thinking. Generating AI SEO content and using these tools might seem intimidating if you’ve never done it before. However, trust me when I say it only takes a few days to adjust, and it means the world for both personal blogs and large e-commerce websites.
At the very least, you should check out some of the simplest, streamlined solutions among my top 10 picks. You’ve got nothing to lose but a lot to gain, especially considering those free trials. Take a peek at ChatGPT’s free AI-based SEO platform if you’re running your own show, or visit Semrush to inquire about business pricing plans if you’re a part of a large company.
Other AI tools you might be interested in
Besides the best AI tools for SEO discussed in this guide, I’ve got a few other useful automated tools you might want to check out. Take a peek at these as they might help you automate your workflow even further:
FAQ
Can I use AI for SEO?
Yes, SEO and AI go hand in hand, but only if you use automated tools like ChatGPT, Semrush, Surfer SEO, and others. They rely on artificial intelligence algorithms to filter out the best target keywords for SERP rankings and conduct performance tracking and competitor analysis more efficiently than you would manually.
What is the best AI writer for SEO?
Jasper AI is the best AI writer for SEO, as it is a complete writing assistant. However, you can also use tools like Surfer SEO and Frase to optimize writing through content editors.
Who has the best AI search engine?
It depends on your perspective. Even Google has a generative AI search engine. However, ChatGPT can also be considered an AI search engine that excels in SEO.
Can SEO be replaced by AI?
While you can use SEO AI optimization tools, artificial intelligence can’t replace SEO as a whole just yet. It can be of great help to you, and it works best combined with human input and supervision.
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