Real estate website builders: the 5 best builders for a beautiful real estate website
In this article, I’ve shortlisted the top options for the best website builder for a real estate website. More so, I covered the reasons why they made the cut – taking into account various aspects, including design, ease of use, and pricing.
Nowadays, you need a website regardless of what you’re doing. Of course, things tend to be a little bit more complicated when you’re selling apartments or houses since it’s a high-stake game with millions of dollars on the line.
Regardless, even though buying property online is quite impossible (and highly not recommended), an online presence is still very much required. A website helps to attract new clients, manage your existing listings, and showcase the houses you have at hand – among other things.
But, I understand that you’re running a business, and time isn’t exactly abundant. In that case, your best bet is to go with a high-quality website builder – intuitive, hassle-free, and feature-rich.
To help you narrow down your options, I’ve put dozens of builders to the test so you won’t have to. Many of them flunked, but you’ll find the top ones that made the cut below. Here are the 5 best real estate website builders for the job.
Real estate website builder: ranked
- Wix – overall best real estate website builder
- Squarespace – best premium real estate website builder
- Zyro – affordable beginner-friendly real estate website builder
- GoDaddy Website Builder – highly business-oriented website builder for real estate
- Gator Website Builder – affordable and easy to use real estate website builder
If you’re not quite sure which builder suits you best, I have prepared a list of key factors you should consider when hunting for the best website builder for real estate.
|Features||Contact forms, live chat, event calendar, scheduling, listing|
|Real estate-specific templates||19|
|Best for||100% customizable real estate website|
Wix is a top option for an impressive real estate website. This popular builder is best known for its design flexibility. No matter what vision you have, Wix is ready to deliver. The builder comes with the widest variety of beautiful templates on the market and many useful tools like live chat, scheduling, social media integration, advanced SEO settings, and many more.
Here’s what Wix can offer for your real estate website:
- The builder comes with 19 real-estate-specific template designs.
- An intuitive ADI website generator and an entirely customizable drag-and-drop editor.
- Wix includes such options as contact forms, live chat, and social media integrations to keep in contact with your visitors.
- Event calendar and appointment scheduling – Wix makes it easy for your clients to book viewings or get informed about open day events.
- SEO Wiz – an advanced set of tools to help you optimize your site for better search engine rankings.
- Blogging platform to provide real estate-related content to better engage your visitors as well as help your site rank higher on search engines.
Creating a real estate website with Wix
Creating a website with Wix can be very easy or quite advanced.
It all depends on which route you choose: ADI website generator for quick assisted setup or its drag-and-drop editor for a custom look.
By opting for ADI, all you’ll have to do is answer a few simple questions, pick a color scheme, few elements, and Wix will do the rest.
Meanwhile, building with Wix’s editor requires active involvement. Here, you’ll need to choose a template from Wix’s extensive 800+ collection. While the variety is pretty overwhelming, don’t worry, there are 19 real-estate-specific templates.
Regardless of which method you choose, you’ll be redirected to Wix’s drag-and-drop editor – a powerful interface that allows you to add, manage, and delete pages and functionality elements. There are over 1000 elements to choose from.
Wix has quite a few elements when it comes to real estate websites. One of the most notable ones is the Real Estate app. Just install it from Wix’s App Store, and you’ll have a beautiful listing of available properties for an easy property search. It’s that simple.
To make sure that you’re available to your clients at all times (well, maybe not always) and on all platforms, Wix allows adding elements like a contact form and a live chat. Social media integration is also very quick and simple.
More so, you can add Google maps onto your website and pinpoint the location of your office or the properties you’re offering.
Additionally, you can add appointment booking functionality, so that prospective clients could book a viewing quickly.
Now talking about marketing and SEO, Wix comes prepared. SEO vise, Wix lets you manage your meta tags like title and description and slugs, among other options you can find in SEO Wiz.
As for marketing, the builder allows you to run email campaigns, integrate tools like Google Analytics and Tag Manager, and even create social media posts right there from your dashboard.
In sum, Wix has something to offer to any real estate agent, no matter how picky they might be. Builder’s functionalities for real estate websites are pretty limitless.
Wix has a free plan. However, it isn’t ideal for professional websites as it includes Wix’s ads, and you can’t connect a custom domain. This leaves you with 4 premium plans ranging from $14/mo to $39/mo. All paid plans come with a free SSL certificate, domain, and Wix ad removal.
Here’s how they differ:
- Combo ($14/mo) – includes 3GB storage and 30 video minutes. For small, personal websites.
- Unlimited ($18/mo) – comes with 10GB storage, 1 video hour, $300 worth of ad vouchers. More so, you get a site booster app and an analytics app free for a year.
- Pro ($23/mo) – offers 20GB storage, 2 video hours, an events calendar app (free for 1 year), and a professional logo that you can create using logo builder.
- VIP ($39/mo) – same features as Pro, except for larger storage (35GB) and more video hours (5h).
Wix also offers 3 Business&eCommerce plans ranging from $23/mo to $49/mo. But those are only necessary if you’re accepting online payment, which isn’t the case for most real estate websites.
The best plan for a real estate business is the VIP plan. For an image-heavy website, this plan offers the most storage.
- 19 real estate-specific templates
- 100% customizable drag-and-drop editor
- Many real-estate-oriented tools and features
- Prices are a little more premium
- Customization options can be overwhelming
|Features||Contact forms, event calendar, booking|
|Real estate-specific templates||6|
|Best for||Sleek and modern websites|
|Free plan||Free trial|
Squarespace is the premium option of the real estate website builder world – stunning templates, streamlined functionalities, and business-focused features are all there to support your website. Of course, price should be considered too. It’s not a cheap option, but the quality of the service makes it worth every penny.
So what can Squarespace offer to a real estate business?
- The builder offers 6 high-quality responsive real estate-specific templates.
- Easy-to-use section-based builder.
- For simple viewing bookings or showing events, Squarespace comes with features like appointment bookings and an event calendar.
- Squarespace has an integrated Google maps functionality, so you can pinpoint your business or your properties’ location.
- Site-wide SEO tools to help your site rank higher on search engines.
- A blogging platform – helps to produce engaging content, build credibility, and raise your site’s ranking on Google.
Creating a real estate website with Squarespace
Squarespace is a section-based builder that uses a streamlined website building process. Setting up with Squarespace is a breeze. Pick a template, name your site, and get to editing.
Now starting with templates, Squarespace comes forward with 6 modern, sophisticated, and professional-looking real estate templates.
Once you make your pick, you’ll get redirected to the editor – clean and neatly organized. You’ll have no problems customizing your site even if you’re completely new to website building.
This section-based editor makes things that much easier as there are only certain places where each element can be placed – clean and crisp designs guaranteed. However, simplicity does come at the cost of flexibility.
Now getting back to the dashboard, this is also where you can find and add various features that would be extremely helpful to a real estate website.
For starters, this is where you can find a scheduling tool. Just click Pages and choose Scheduling. The tool is great if you’re looking to effectively manage your appointments.
Set your availability for viewings and allow prospective clients to book appointments quickly and easily. Best of all, you can sink this schedule with other calendars too.
Additionally, Squarespace offers an Events section where you can announce all the upcoming open days or large-scale showings.
More so, you can add a contact form, integrate social media links, and Google Maps to your contact page.
This will be especially useful to collect your visitors’ contacts, keep them informed about any new properties, and help to find your office or your properties’ locations easily.
Now talking about marketing and SEO, Squarespace comes with pretty expensive options.
You can set up email marketing campaigns right there from your dashboard and manage site-wide as well as individual posts SEO settings like site and post titles, descriptions, and slugs.
In sum, Squarespace makes a real estate site’s building into a quick and easy process. Although there are some design and flexibility limitations, overall, the builder offers all the main tools needed for a modern and functional site.
Talking about plans, Squarespace has 4, with prices ranging from $12/mo to $40/mo. You can try out all of the functionalities using a 14-day free trial (no credit card required) and pick the plan that matches your needs.
I must note, though, Commerce plans are designed for online stores and don’t add much value for realtors. Plus, Business allows accepting payments online, too.
So that leaves you with 2 standard plans, both of which come with a free domain, an SSL certificate, unlimited bandwidth and storage, basic metrics, SEO (Search Engine Optimization) features, and access to extensions.
But, this is how they differ from each other:
- Personal ($12/mo) – offers everything listed above.
- 6 real estate templates
- Abundant built-in tools and features
- Free 14-days trial with full functionalities
- Prices are a little more premium
- The editor could be more flexible
|Features||Contact forms, live chat, AI tools, analytics, booking|
|Real estate-specific templates||7 alternatives|
|Best for||Fast website building experience|
|Free plan||Free trial|
Zyro has a glowing reputation for being a functional yet affordable website builder which makes it so appealing for real estate websites. It’s known for offering generous features, sleek templates, and ease of use – all that and more at very cheap pricing. While you can’t exactly go wild while editing your real estate website, its AI tool will greatly accelerate the website’s building process and its functionality.
Let’s take a closer look at what Zyro can offer to real estate professionals:
- Streamlined ease of use – from setup to editing and management, everything is very intuitive and straightforward.
- Zyro doesn’t have real estate-specific templates but has 7 great interior template alternatives and a library of 130+ templates for all purposes.
- Contact form and live chat integrations – Zyro makes it very easy for your clients to get in touch with you.
- Integration with social media, SEO, and marketing tools.
- Analytics of your real estate site via integration with various platforms such as Facebook Pixel, Google Analytics, and Google Tag Manager.
- AI tools for diverse functionalities.
- Blogging tools for you to create content to inform and engage with your visitors.
Creating a real estate website with Zyro
If there’s a word to describe Zyro, it’s easy. The first choice you’ll have to make is how you want to make your website – by using a template or by opting for a Zyro AI site generator.
If you choose to go for its AI generator, all you’ll have to do is answer a few questions, pick a color scheme, and the system will spit a site out for you. Very quick indeed.
On the other hand, if you choose to use a template, be aware that Zyro doesn’t have specific templates for real estate. But, it will recommend other best-fitting alternatives from its 130+ template gallery.
No matter the method, you will be able to edit your website with its drag-and-drop editor. Sure, the editor isn’t all that flexible, but it definitely is easy to use, and it's covered in more detail in our Zyro review.
You are free to add any element you see fit for your website. And when it comes to the real estate industry, Zyro has some goodies to offer.
For starters, it lets you embed maps on your site so that visitors can quickly know where the projects are located or where your office is based.
Moreover, you can include a booking/contact form so that potential clients will be able to reach you right there from your site. This makes it easy for you to collect visitors’ contact information and accept viewing requests.
Plus, you can build your credibility by including testimonials of your existing clients. New site visitors are more likely to rely on real people reviews of your business rather than an advert.
And, there are plenty of SEO and marketing tools to optimize your site and put your real estate company’s name on the map. This includes social media integration, blogging tools, and analytics to measure and improve your site’s performance.
Plus, Zyro’s AI tools also help to solidify and boost your online presence. For instance, its heatmap will help you to figure out where to place vital information on your page for heightened visibility.
As a whole, Zyro can help any real estate agency to build a functional and sleek website fast.
Zyro has 4 plans – 2 standard and 2 eCommerce plans. The prices for these plans range between $2.61/mo to $13.41/mo.
However, since a real estate website does not require eCommerce functionalities in most cases, you are left with 2 plans to choose from:
- Basic ($2.61/mo) – 3GB bandwidth, 1GB storage, free SSL certificate, 3-month free email, SEO tools, and AI and blogging tools. If you have loads of images, then 1GB storage might not be enough.
- Unleashed ($3.51/mo) – unlimited bandwidth and storage plus all the features from Basic. Additionally, you also get a free domain for one year and other advanced features such as Messenger live chat, visitor remarketing, Stripe integration, and more.
At just $3.90/mo, Unleashed is one of the best deals you can get. Plenty of resources and freebies for your real estate website makes it a clear winner.
- Very cheap prices starting at $2.61/mo
- Extremely easy to use drag-and-drop editor
- Free 14-day trial
- No real estate-specific templates
- The editor could be more flexible
4. GoDaddy website builder
|Features||Contact forms, live chat, insight tools, booking|
|Real estate-specific templates||10 alternatives|
|Best for||Realtors looking for business-oriented tools|
For a fuss-free professional real estate website, you should give GoDaddy a try. The builder loads its reasonably-priced plans with tons of business-oriented features like GoDaddy Insight, SEO tools, and many more.
Here are the perks that GoDaddy Website Builder offers for a real estate website:
- Absolute business-focused simplicity – you will get design suggestions based on the niche and the possibility to edit sections globally.
- GoDaddy Website Builder recommends 10 home design and real estate templates – they are clean, responsive, and professional.
- Communication-focused features to keep in touch with your clients. This includes contact forms, newsletter signup form, Whatsapp chat button, and social media integration.
- Embedded reviews and convenient blogging tools are available for building trust and visibility online.
- Google maps to clarify your listings’ and firm’s locations.
- Insight tools to analyze the real estate industry and suggest improvements for your site.
- Search Engine Visibility tool to optimize your site for higher search engine rankings.
Creating a real estate website with GoDaddy builder
You can have your GoDaddy real estate website up and running within minutes – it’s that easy and straightforward.
Choose a category, give your site a name, and you’re done. It’s simple and quick.
Then, you can move on to customizations. The options are limited, but you can easily change the basics, including swiping out the default theme. You’ll find 10 home interior and real estate-oriented templates to replace the initial design.
Feature-wise, GoDaddy offers plenty of business-oriented ones for your real estate website. To help you keep in touch with your clients, it offers various communication management tools like contact form, newsletter signup form, Whatsapp chat button, and social media integrations.
Additionally, GoDaddy’s Insight is a must-mention. Here, the tools will analyze your industry – real estate – and suggest improvements based on your goals.
Meanwhile, to instill confidence in prospective clients, the builder also lets you embed external reviews from platforms like Facebook, Google MyBusiness, Zillow, and Yelp.
In the same vein, you can use GoDaddy’s blogging tools to build credibility. This should help with your site’s SEO, too.
Speaking of SEO, GoDaddy’s Search Engine Visibility tool will be indispensable to get your site to rank higher. It allows you to optimize things like keywords, page titles, and more.
Overall, GoDaddy Website Builder is among the most business-focused tools you can find. And while design options are simplistic, the tools integrated are worth it.
GoDaddy has 4 plans: Basic ($6.99/mo), Standard ($10.49/mo), Premium ($13.99/mo), and Ecommerce ($17.49/mo). There’s also a free plan you can use without the need to submit any credit card info – great for testing out the builder.
When it comes to paid plans, they all come with unlimited storage and bandwidth, an SSL certificate, 1 year of professional Microsoft email, and social media marketing tools.
But, naturally, there are some differences between the plans:
- Basic ($6.99/mo) – 100 email marketing sends/mo and all the features above.
- Standard ($10.49/mo) – 500 email marketing sends/mo and built-in SEO tools.
- Premium ($13.99/mo) – similar to Standard with the addition of 25,000 email marketing sends/mo, website chatbot, various appointment features, and marketing features.
- Ecommerce ($17.49/mo) – everything in Premium plus the ability to sell online.
For the best value, Premium at $13.99/mo with its rich and well-rounded features is ideal for your real estate website.
- Business-focused tools are built-in
- Simplistic website editor for quick launch
- Free plan for testing the builder
- Limited customization options
- Higher renewal prices
5. Gator website builder
|Features||Contact forms, booking|
|Real estate-specific templates||18|
|Best for||Smaller and very functional real estate websites|
The second cheapest website builder on this real estate builders’ list, Gator, masterfully balances functionality with affordability. The builder is easy to use and comes with sufficient features for most real estate websites. Just be aware that its customization options are a little limited, and there is no free trial.
Regardless, Gator has loads to offer for the real estate website niche:
- 18 templates designed specifically for real estate websites.
- Appointment booking for viewings and events (with Site and Store plans).
- Google Maps add-on to help those interested to pinpoint your office or the project’s exact location.
- Strong marketing features – this includes site and blogging SEO settings, email marketing campaigns, blogging tools, and social media integrations.
Creating a real estate website with Gator
Just like a number of builders on this list, Gator website builder offers 2 different ways to create your real estate site. And the process is seamless with both.
Once you sign up, you can choose the Express or go for the Traditional.
Express website builder generates a template based on your answers and preferences, such as fonts, colors, and website niche. It’s very similar to the already famous Wix ADI.
Meanwhile, the Traditional editor works by you choosing a template and editing it with a drag-and-drop tool.
Traditional has 18 interactive real estate-specific templates in its arsenal. I must admit, some are a tiny bit dated, but you’ll be able to find clean and modern designs too.
As for features, Gator is certainly not lacking in this department.
The crucial feature is the Google Maps add-on. This will allow potential clients to search your business through Google Maps and pinpoint where your office or real estate project is located.
I cannot stress enough how important it is for your potential clients to see the location of their future estate. Sometimes, it’s the location that cuts the deal.
Besides that, if you have Site or Store plans and have chosen the Express builder method, you will be able to integrate a booking tool onto the site. This way visitors will be able to directly book an appointment on your site for viewings.
Gator bats for the win when it comes to SEO and marketing, too. It offers multiple SEO tools so that you can optimize your site with the best practices like custom URLs, SEO titles and descriptions, and featured images.
Marketing-wise, Gator lets you create and send email marketing campaigns to your clients and prospects to keep them updated. Each plan has a limit set for the number of emails you can send out – keep that in mind.
To keep the communication going, there are loads of social media channel integration options. This helps in extending your reach.
Besides that, Gator offers a comprehensive blogging platform, too. Not only will your real estate site’s visitors appreciate the content, but it also serves to boost your search engine ranking.
Altogether, Gator is a simplistic yet very functional website builder. You’ll be able to easily launch your website with niche-specific functionalities.
Gators has 3 plans – from $3.46/mo to $8.30/mo. All 3 include a free domain, SSL certificate, and unlimited bandwidth. But, this is where the similarities end.
- Express Start ($3.46/mo) – 3 email campaigns/mo.
- Express Site ($5.39/mo) – 5 email campaigns/mo, 10-product online store, appointment booking, and priority support.
- Express Store ($8.30/mo) – 10 email campaigns/mo, unlimited products in the online store, appointment booking, priority support, and no transaction fees.
I’d recommend choosing Express Site for your real estate website. Costing $5.36/mo, you’ll get access to the booking functionality and other tools essential for the niche.
- Affordable price and business-focused features
- 18 real estate-specific templates
- 2 easy website setup methods
- No free plan
- Some templates look dated
Real estate website builder: final recommendations
Choosing the best website builder for real estate is really no easy task with the thousands of options out there. But, hopefully, I’ve made things easier by narrowing down the top options for you.
And, as a little reminder, here’s a quick recap of what each builder excels in:
- Wix impresses realtors with its flexibility, beautiful templates, and rich features
- Squarespace is a premium builder with professional templates and many built-in features.
- Zyro offers ease of use and helpful features at cheap prices.
- GoDaddy Website Builder delivers extensive business-oriented features to real estate websites.
- Gator Website Builder offers a well-rounded solution for real estate websites at affordable prices.
What makes a website builder suitable for a real estate website?
When you’re selecting your real estate website builder, you need to consider a few factors. This includes:
Ease of use
All website builders are easy to use. You don’t need to learn any coding or programming to launch a website. Still, different categories exist, and some are easier than others:
- Drag and drop website builder – probably the most popular category, allowing you to add elements and move them around straight in the editor’s screen. It can be very easy to use if it’s based on pre-designed sections or grid – take Squarespace or Zyro, for example. Or, it can be pretty time-consuming if the builder allows complete freedom – like Wix.
- AI website builders – the most simplistic option of all, these builders ask questions and design a template for you. All that’s left to do is switch demo content into your own. Wix, Zyro, and Gator all have this option.
- WYSIWYG or point-and-click builders make it very easy to customize the designs. You simply choose from several options displayed and make a click that changes the design. GoDaddy is like this.
Choose the option that you prefer – there’s no wrong answer here.
Looks matter when you’re trying to sell houses and build a good reputation. Ensure that the website builder offers modern and professional templates that cater to your niche – or, at least, templates that you can customize to fit your site.
A couple of points to check:
- Does the builder have your niche-specific templates or close alternatives?
- Are the templates responsive automatically, or will you need to re-do the design for mobiles as well?
Good and reliable builders have all of the above so that you can edit and mend their templates into unique designs representing your real estate business.
Tools and integration
Last but not least, tools and integrations can make a builder the right (or the very wrong) tool for your website. My suggestion for real estate niche websites would be to check if these tools are available:
- Maps integration for showing not only your office but also the properties’ locations.
- Online booking forms to automate the showing and consultation scheduling.
- Event calendar functionality if you’re doing loads of open-house events.
- SEO tools so you can reach the top of the search engine result pages.
- Marketing tools (email, social media, and analytics) for data-based client acquisition.
Real estate websites might look simplistic on the outside, but they are tailored for the best and the most convenient UX. Consider what’s needed for you and check that the needed functionalities are all there.
Real estate website builder FAQs
What is the best builder for a real estate website?
There’s no one fixed answer for what is the best builder for a real estate website. But, I’d say that Wix is the best builder generally. The builder is reasonably priced but offers unparalleled flexibility, ample templates, and substantial features.
How much does it cost to launch a real estate website?
The cost to launch a real estate website depends on the website builder and plan that you opt for. For instance, it could be anywhere from $2.90/mo for Zyro’s entry plan to $40/mo for Squarespace’s premium plan.
What does a real estate website need?
A real estate website will need various features. This includes professional templates, striking design, an easy-to-use editor, and tools for business, communication, marketing, and SEO – among other things.
Should I have a website as a realtor?
Having a website as a realtor increases your visibility and reach. Online presence is especially important nowadays, and social-media-only is a limited approach. Websites allow much more flexibility and functionality for you as a business/solopreneur.