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CrowdStrike deploys Trojan Horse in Super Bowl ad

Updated on: 13 February 2023

Gintaras Radauskas
Senior journalist

Trojan horse Crowdstrike commercial — Crowdstrike commercial

In a nice analogy, cybersecurity firm CrowdStrike’s Super Bowl ad reminded Americans how important it is not to open your door to any stranger with the help of an ancient tale of the Trojan Horse.

It’s an epic myth thousands of years old, telling us of a wooden horse used by the Greeks during the Trojan War to enter the city of Troy and win the war after a long and fruitless siege.

In computing, a Trojan horse is any malware that misleads users of its true intent. It usually spreads by some form of social engineering.

That’s probably why CrowdStrike, the cybersecurity company famous for its work in some historical data breaches, chose this ancient tale to ask a question in its Super Bowl ad – what if the soldiers of Troy had the tools to detect the Greek army inside the horse and stop the most infamous (mythical) breach from happening?

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The idea was to show that there are loads of Trojan horses around these days – but CrowdStrike is here to provide vital tools to stop them in time. It's the company's first Super Bowl ad.

“At CrowdStrike, we monitor trillions of cyber events to detect threats and prevent breaches before they happen to keep your business from becoming history,” the clip, selected by CNN as one of the “winners” of the Super Bowl ad parade, said.

CrowdStrike has more than 20,000 customers around the world, including half of the Fortune 500 and two thirds of the Fortune 100. The firm is doing fine, obviously – the estimated Super Bowl advertisement commercial cost this year was $6,500,000 for 30 seconds.

The company is considered to be so trustworthy in the world of cybersecurity that hackers tried to impersonate it in a callback phishing campaign and gain access to corporate networks last year.

Crowdstrike’s ad was watched by over 100 million viewers at a time when the threat and impact of cyberattacks are more and more visible.