All eyes are on the next iteration of the iPhone, Apple’s most profitable device.
Apple has just shared its financial results for the third quarter of 2024. During a conference call, the company revealed that its quarterly revenue was $85.8 billion, and its net quarterly profit was $21.4 billion.
The information shows that Apple’s most profitable device remains the iPhone, which accounted for almost 46% of the company’s total sales during the quarter.
Considering the data and recent rollout of Apple Intelligence beta testing, it seems that Apple is relying on its AI model to initiate a major phone upgrade, thus increasing its iPhone sales.
A few days ago, Apple’s iOS18 beta version, equipped with the long-awaited Apple Intelligence, was launched as a beta test variant for developers.
X (formerly Twitter) user and iOS developer and blogger Benjamin Mayo shared his opinion on the matter.
Tim Cook says 'we'll see what the developers do' with Apple Intelligence, omitting the fact developers currently have essentially nothing they can do ... APIs for summarisation and the like are simply non-existent in the iOS 18 SDK.
undefined Benjamin Mayo (@bzamayo) August 1, 2024
“Tim Cook says 'we'll see what the developers do' with Apple Intelligence, omitting the fact that developers currently have essentially nothing they can do ... APIs for summarization and the like are simply non-existent in the iOS 18 SDK,” the user stated.
He explained further, “Right now, as a developer, you can make your text fields compatible with rich image attachments for Genmoji support, and that's about it. In-app actions for Siri with app intents are the first real 'advanced' integration point, which is a 'next year' thingy.”
The post sparked a debate online with some being interested in whether the new AI model made their device significantly better. While some agreed that Siri seemed to be “more intelligent” and “basically the only single feature there is right now is writing tools.” Others were quick to point out that this is only the start of the beta test.
“This might change in the coming beta I suppose. They have a developer session scheduled for August 14th. API access will probably be allowed then,” shared one of the users.
However, users additionally pointed out that Apple is trusting developers too much and that allowing testing to be carried out only in the US limits testing possibilities.
“And developers outside the US can’t even use it to test it, lmao. Canada’s pretty big and has some major players. They even brought a game developer from Montreal, QC, on stage at WWDC, yet they exclude Canada from the Beta,” shared an X user.
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